Bounce Rate

Bounce Rate refers to the percentage of visitors who land on a page but leave without interacting with any other pages within the site or app. A high bounce rate can indicate that the content or user experience is not engaging enough, while a low bounce rate suggests that users are exploring more content or completing their intended actions.

A high bounce rate on your landing page or signup flow is one of the clearest signals that something is broken — either your message doesn't match what people expected, the page loads too slowly, or the value proposition isn't landing. For early-stage startups, diagnosing bounce rate by traffic source reveals whether the problem is the ad, the landing page, or the offer itself.

A SaaS startup notices their blog posts have 80% bounce rates despite good organic traffic — investigation reveals the posts don't have any internal CTAs or links to the product, so readers leave without ever discovering the tool.