Onboarding Flow

An Onboarding Flow is a series of steps that help new users understand and get familiar with a product or service. It often includes tutorials, tooltips, or progress indicators to guide users through the features, setting up accounts, or understanding key functionalities. A well-designed onboarding flow reduces churn and helps users get value from the product faster.

Onboarding is the highest-leverage screen you'll ever design — because every user who doesn't activate is a customer acquisition cost with zero return. The goal of onboarding isn't to show users your features; it's to get them to their first moment of genuine value as fast as possible. For most SaaS products, the optimal onboarding is shorter than the team thinks and more opinionated about what users should do first.

Klaviyo's onboarding shows a checklist with completed steps ticked off and an active current step expanded — a structured welcome flow that gets users to their first value action without overwhelming them upfront.