Idea to MVP in 6 weeks - designing a smoother process for finding ESPP loans

Benny is a fintech startup helping employees maximize their benefits from their stock purchasing program. Collaborating closely with the founding team, we moved quickly from briefing and alignment, to information architecture, and finally to screen design. Together, we designed a new web app that allows employees to define their ESPP strategy, receive loan offers to fund their ESPP, get instructions for how to apply for the recommended loan, and finally track and optimize their ESPP returns over time.